Harvia’s interim report 1 January – 30 September 2020

Stock Exchange Release | 5 November 2020

Harvia Plc, Interim report, 5 November 2020 at 9.00 a.m. EET


Harvia Q3: Revenue and profitability continued to increase significantly in exceptional market conditions


This release is a summary of Harvia Plc’s Interim Report January–September 2020. The complete report is attached to this release as a pdf-file. It is also available on Harvia’s website at https://harviagroup.com/.  


Highlights of the review period

July–September 2020

  • Revenue increased by 63.8% to EUR 28.0 million (17.1). At comparable exchange rates, revenue increased by 68.1% to EUR 28.4 million. Organic revenue growth was 35.6%.
  • Adjusted operating profit increased to EUR 6.1 million (2.9), making up 21.8% (17.2) of the revenue. At comparable exchange rates, the adjusted operating profit increased to EUR 6.3 million (22.0% of the revenue).
  • Operating profit was EUR 6.0 million (2.9), making up 21.4% (16.9) of the revenue.
  • Operative free cash flow amounted to EUR 7.9 million (4.2).

January–September 2020

  • Revenue increased by 38.4% to EUR 73.9 million (53.4). At comparable exchange rates, revenue increased by 39.1% to EUR 74.2 million. Organic revenue growth was 23.7%.
  • Adjusted operating profit was EUR 15.7 million (9.7), making up 21.2% (18.2) of the revenue. At comparable exchange rates, the adjusted operating profit increased by 62.3% to EUR 15.8 million (21.1% of the revenue).
  • Operating profit was EUR 13.7 million (9.4), making up 18.5% (17.6) of the revenue.
  • Operating free cash flow amounted to EUR 18.3 million (8.1).
  • Net debt amounted to EUR 36.3 million (30.2) and leverage was 1.5 (2.0).
  • On April 30, 2020, Harvia completed the acquisition of the majority of the German EOS Group. The financial figures of EOS Group have been consolidated with Harvia’s figures starting from the completion of the acquisition.
  • Equity ratio was 42.2% (57.4). During the review period, Harvia took out a new long-term loan of EUR 20 million for financing the acquisition of EOS Group.
  • Harvia has taken special measures in all of its operating countries to ensure the safety of its personnel and safeguard the continuity of its operations and services in the exceptional situation caused by the COVID-19 pandemic. Despite the pandemic, we have maintained our operative and customer service capabilities close to their regular level.


Key figures                    

EUR million7-9/20207-9/2019Change1-9/20201-9/2019Change2019
Revenue28.017.163.8%73.953.438.4%74.1
EBITDA 7.33.798.6%16.811.743.4%16.4
% of revenue26.0%21.4% 22.8%22.0% 22.2%
Items affecting comparability *0.10.0122.2%2.00.3561.0%0.6
Adjusted EBITDA **7.43.798.9%18.812.056.5%17.0
% of revenue26.4%21.7% 25.5%22.6% 22.9%
Operating profit6.02.9107.9%13.79.445.3%13.3
% of revenue21.4%16.9% 18.5%17.6% 18.0%
Adjusted operating profit **6.12.9108.2%15.79.761.5%13.9
% of revenue21.8%17.2% 21.2%18.2% 18.7%
Basic EPS (EUR)0.220.1190.3%0.520.3644.8%0.51
Operating free cash flow 7.94.288.4%18.38.1125.4%15.2
Cash conversion106.9%112.9% 97.4%67.6% 89.3%
Investments in tangible and intangible assets-1.0-0.4183.6%-1.7-1.421.3%-1.8
Net debt 36.330.220.3%36.330.220.3%28.3
Leverage1.52.0 1.52.0 1.7
Net working capital 19.719.60.8%19.719.60.8%16.8
Adjusted return on capital employed (ROCE)54.9%32.5% 54.9%32.5% 38.2%
Equity ratio42.2%57.4% 42.2%57.4% 56.6%
Number of employees at end of period587***38950.9%587***38950.9%395

* Consists of items outside the ordinary course of business, relating to the Group's strategic development projects, acquisitions, restructuring expenses and loss on sale of fixed assets, and affecting comparability.

** Adjusted by items affecting comparability.

*** Includes the personnel of EOS Group, totaling 158 employees on September 30, 2020.


Financial targets and outlook

Harvia does not publish its short-term outlook. However, the company has set long-term targets related to growth, profitability and leverage. The company’s management estimates that due to the special circumstances caused by the COVID-19 pandemic, the sauna and spa market has experienced exceptionally high demand. This, however, is not expected to have an impact on the long-term growth expectations of the sauna and spa market, nor on Harvia’s long-term targets.

The company targets an average annual revenue growth of more than 5%, adjusted operating profit margin of 20% and a net debt/adjusted EBITDA between 1.5x−2.5x. The future impacts of changes in IFRS reporting standards have been excluded in the net debt/adjusted EBITDA ratio target.

Harvia targets a regularly increasing dividend with a bi-annual dividend payout of at least 60 percent of net income, in total.


Tapio Pajuharju, CEO:

In the third quarter of 2020, Harvia’s business continued to be very strong. The entire Harvia personnel have, together with our partners, stretched to an outstanding performance to ensure that our customers and their customers have been able to enjoy the natural well-being and relaxing moments provided by the sauna. My warm and special thanks to you all!

During the third quarter, Harvia’s revenue increased strongly by 63.8 percent to EUR 28.0 million. At comparable exchange rates, the increase was 68.1 percent. The impact of the EOS acquisition on the third quarter revenue was naturally significant, but I am especially satisfied with the fact that the share of organic growth was more than 35 percent in a situation in which the markets have reacted in very different ways to the COVID-19 situation.

Revenue growth was good in all product groups in the third quarter. It was particularly strong in the control units (+98.2%) and sauna heater (+61.4%) product groups. Despite the strong and volatile demand, we have been able to maintain good customer service even if in some cases, delivery times have been longer than normal. The sauna rooms product group continued its strong growth as well, and demand has at least temporarily exceeded our expectations. The investment decision made in the second quarter to increase the production capacity in the USA with AHS was made at the optimal time. The installation stage of the incremental production equipment investments at the Romanian sauna factory is commencing just ahead of the high season. The market situation in the Arab countries, Asia as well as in Russia remained challenging, which continued to be reflected in the sales of steam generators.

Nearly 75 percent of our revenue already comes from international markets despite the strong growth of the Finnish market (+22.5% in the third quarter). During the third quarter, revenue growth in Germany and other European countries was particularly strong. The organic growth in the German market was 78.5 percent, and with the sales of EOS included, the growth amounted to 224.7 percent. Revenue continued to grow very favorably in North America, and year-on-year growth was 82.9 percent.

Our business performance has been very good, and we continued to improve our profitability in the third quarter. Our adjusted operating profit increased to EUR 6.1 million, representing an increase of 108.2 percent year-on-year. The adjusted operating profit for January–September increased considerably to EUR 13.7 million, exceeding the adjusted operating profit of the entire previous year. Our relative profitability has also developed favorably, and our adjusted operating profit margin increased to 21.8 percent in the third quarter from 17.2 percent in the corresponding period last year. Relative profitability for January–September also improved by 3 percentage points to 21.2 percent.

In the longer perspective, COVID-19 still does not seem to have a significant impact on the sauna and spa market as a whole. Differences between markets remain very large and partly even local. For Harvia, the total impact has been exceptionally favorable and in certain markets, interest and activity has even been on a remarkably high level. However, we estimate that some of this interest and demand is so-called advanced demand. The professional channel and partly also the DIY channel are showing signs of normalizing. Based on this, we assume that there have been no significant changes in the long-term growth drivers in the sauna and spa market.

Our supply chain has been very agile and able to respond efficiently to the growing but very volatile demand, all of this despite the additional challenges brought on by the COVID-19 pandemic. Continuous improvement of productivity has proceeded according to plan. The fast demand growth has caused somewhat longer than normal delivery times and we have gradually increased capacity in all our production units. We have also recruited approximately 40 new employees, the majority of which to our heater and component factory in Muurame. Furthermore, we remain prepared for higher than normal volatility in demand continuing, and regarding critical components, we have increased buffer stocks in order to maintain needed agility.

It can be said that operations continued in exceptional circumstances in the third quarter as the COVID-19 pandemic was prolonged, and measures to fight the pandemic were further reinforced towards the end of the review period. At the same time, we are prepared for the possibility that impacts associated with COVID-19, such as potential quarantines, may further extend our delivery times. I am very happy to be able to say that we have succeeded in keeping Harvia’s personnel healthy and fit for work.

The integration of the German EOS Group has proceeded well and according to plan, although the majority of the integration process has been carried out completely in virtual format. The common shared view of the situation and the good team spirit have significantly supported this favorable development.

Naturally, we will keep our eyes determinedly on the cornerstones of our strategy and will implement the strategy with a focus on increasing the value of the average purchase, geographical expansion, and continuous improvement of productivity. In addition to organic growth, we continue to actively explore opportunities to grow in the sauna and spa market through acquisitions, in line with our strategy.


Press conference

Harvia will hold a webcast for analysts, investors and media on November 5, 2020 at 11:00 a.m. EET. The conference will be held in English. Harvia's CEO Tapio Pajuharju and CFO Ari Vesterinen will host the event. The webcast can be followed at https://harvia.videosync.fi/2020-q3-results

A recording of the webcast will be available later at the company's website https://harviagroup.com/investor-relations/.

You can also participate in the conference by telephone:

Finland: +358 981 710 310

Sweden: +46 856 642 651

UK: +44 333 300 0804

US: +1 855 857 0686

PIN: 25339407#


For further information, please contact:
CEO Tapio Pajuharju, tapio.pajuharju@harvia.fi, tel. +358 50 577 4200
CFO Ari Vesterinen, ari.vesterinen@harvia.fi, tel. +358 40 505 0440

Harvia is one of the leading companies operating in the sauna and spa market globally, as measured by revenue. Harvia’s brands and product portfolio are well known in the market, and the company’s comprehensive product portfolio strives to meet the needs of the international sauna and spa market of both private and professional customers.

Harvia’s revenue totaled EUR 74.1 million in 2019, and together with EOS, the pro-forma net sales of the group exceed in 2019 an estimated EUR 90 million. Harvia Group employs more than 500 professionals in Finland, China and Hong Kong, Romania, Austria, United States, Germany, Estonia and Russia. The company is headquartered in Muurame, Finland, adjacent to its largest sauna and sauna component manufacturing facility.

Read more: https://harviagroup.com

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