Harvia Plc: Harvia strengthens its management team – Tomas Hjälmeby appointed as Sales Director, Scandinavia

Stock Exchange Release | 3 October 2018


Harvia strengthens its management team - Tomas Hjälmeby appointed as Sales Director, Scandinavia

Harvia PLC has appointed Mr. Tomas Hjälmeby as Sales Director, Scandinavia and a member of Harvia PLC's Management Team. Hjälmeby will start in his position on 1 November 2018.

Hjälmeby will be responsible for Harvia's business in Sweden, Norway, Denmark and Iceland, including all three brands: Harvia, SENTIO by Harvia and Sentiotec. Prior to joining Harvia Group, Hjälmeby has held various sales management positions at, for example, TylöHelo Group, Inwido AB and IVT Industrier AB.

"It is my great pleasure to welcome Tomas to the Harvia Team. Tomas has extensive experience on the Scandinavian sauna and spa market and I am confident that he will further strengthen our sales team and help us in executing our geographical expansion strategy," says Tapio Pajuharju, CEO of Harvia.

"Harvia is a unique company with long traditions. The company aims to be the leading player in the sauna and spa market. In Scandinavia, Harvia wants to expand in the professional channel and introduce products from the company's existing product range that are better suited to local preferences. I am very happy about to join Harvia and to help the company achieve these targets," says Tomas Hjälmeby.

As a result of the appointment, Anssi Pelkonen, Harvia's Sales Director (Finland and Sweden) will now focus on Finland. Pelkonen will also continue to coordinate Harvia's Finland-based pan-Scandinavian accounts and to act as a member of Harvia PLC's Management Team.

Additional information

CEO Tapio Pajuharju, tapio.pajuharju@harvia.fi, tel. +358 50 577 4200

Harvia in short

Harvia is one of the leading companies operating in the sauna and spa market globally, as measured by revenue.[1] Harvia's brands and product offering are well-known in the market[2]and the Company's comprehensive product offering strives to meet the needs of the international sauna and spa market, of both private and professional customers.

Harvia's revenue amounted to EUR 60.1 million in 2017, its operating profit was EUR 9.3 million and adjusted operating profit EUR 10.7 million during the same period. The Company employs some 365 professionals in Finland, China and Hong Kong, Romania, Austria, Germany and Estonia. The company's headquarters in Muurame, Finland are adjacent to its largest sauna and sauna component manufacturing facility.

[1] International Management Consultant Analysis conducted in autumn 2017 and commissioned by Harvia.

[2] The Harvia brand was the most recognised sauna brand in a survey of Finnish, Swedish, German, Russian and American consumers (altogether 810 consumers) conducted by an international management consultant company in autumn 2017 and commissioned by Harvia.