I started as Harvia’s CEO in June 2023. I am proud to be part of team Harvia and want to express my thanks for their excellent work that helped us to achieve strong profitability and cash flow in 2023.
We continued to grow our foothold in Japan and, for example, established a joint venture with Bergman Ltd. To drive growth and leverage synergies across the Group, we prepared for a new organizational structure that took effect on 1 January 2024. We also acquired a manufacturer of electromechanical timers for sauna heaters, Phoenix El-Mec srl, in Italy to improve supply chain resilience.
In line with the strategy, we successfully focused on increasing the value of the average purchase, expanding Harvia’s global reach and market share, and improving operational efficiency in 2023. We are well positioned to strengthen our standing as industry leader.
Key innovation themes in 2023 included energy efficiency and optimization of the combustion process of wood-burning stoves. We also explored how wellness technologies could further enhance the sauna experience, as well as studied the health benefits of both the healing heat of sauna and cold exposure therapy. In addition, we introduced new products to different markets.
We continued to work determinedly to further develop the sustainability of Harvia’s products and operations and prepare for the upcoming EU sustainability reporting requirements. Our ambition is to drive the sustainability agenda in our industry.